The Ministry of Transportation will be intensifying its efforts to enforce the Corridor Signing Policy. The Policy provides a set of guidelines, which regulate the placement of signs adjacent to provincial highways across the province. This policy covers a variety of signs including: location, temporary (e.g. election signs, special event signs) and billboards. The objective of the policy is to balance the potential for advertisement opportunities with driver distraction, aesthetic and environmental considerations, and the nature and location of appropriate advertising displays.
Before undertaking these additional enforcement activities, the ministry, through this posting, is seeking feedback to see if there are opportunities to improve the current policy. Specifically, the ministry would appreciate the opportunity to learn:
- What is or isn’t working?
- Are there challenges?
- Do you have any ideas or solutions?
Comments received through this posting will be considered by the ministry when making decisions about the use of third party advertising along provincial highways and also help identify criteria and conditions that may be required to mitigate any potential impacts to the environment.